It's been a few weeks since my last blog post but don't let that fool you, I've been busy as shit! haha.

Last week during the -20 degree frigid arctic freeze we decided it would be a good idea to go downtown and shoot the cover for the 2015 Diode Dynamics product catalog. We had been putting off shooting the cover for a few weeks and I was seriously regretting letting it go so long. I called up my buddy Jayson, we packed up the FR-S and Mustang full of gear and hit the road. 

I tried my best to put together a pre-production packet for this shoot, but knowing everyone involved there was almost no way we would be able to stick to a time schedule and shot list, hahah. We mainly used that just for the inspiration images.

Once we got downtown we didn't really have a firm idea of where we were shooting, so we spent around 15 minutes driving through alleys, parking lots, garages, etc until we decided on a location. We pulled up to the front of the building and started unloading immediately. One thing that I always thought was so strange was how dead downtown St. Louis is at almost any given time. I think it was somewhere around 12:30pm on a weekday when we got out there and it looked like a Sunday morning...well until we started shooting. THEN it became the place to be OF COURSE! We held up some traffic, waited sort of patiently and fought the cold to grab a few shots of the FRS and Mustang tandem in a rig shot. 

If you're not familiar with the popular automotive "rig shot" then I'll explain it for you. If you are, skip this section!

First, You hook 2 (sometimes 3) suction cups to usually the roof and windshield of the car (location of suction cups of course depends on the type of angle you are going for when building your shot). Once you have those secured in place you then take your pole and secure it to the suction cups usually with the help of a couple of super clamps. Once you get everything secured in place you then take a magic arm and attach it to the pole. this is where the camera sits. The reason for the pole is to keep the camera stable and focused while the car is moving in order to maintain a certain look. The cool thing about these rig shots is that the cars appear to be in fast motion, but they are actually moving pretty slow, somewhere around 3-5mph. Setting the camera on a long shutter allows for the information to be recorded slowly on the camera sensor and creates the motion effect.  The end result is pretty cool looking, and the rest is magic!

For this particular Rig Scene we wanted to have 2 cars in the shot. In order to accomplish this we had to setup the cars a certain distance away from each other, then maintain constant speed and distance while the shutter was open to maintain focus. This is exactly as hard as it sounds especially when you have 2 manual transmissions and some heavy footed drivers, haha!!

I think we did something like 3-4 runs in the first location before we all became frozen and desperately needed to get something to eat. Oh, and the rig fell off one of the cars due to freezing cold suction cups. Surprisingly we didn't get kicked out of either location the whole time we were down there. 


After we filled our stomachs and thawed out a little we hopped back in the cars and headed to the second location to finish up the last couple of shots. By this time we were so sick of the cold that we just hammered out the last two shots, and they ended up being the best! 

Once we were finally finished and halfway frozen, we tore everything down and made a mad dash back to the studio to unpack and get everything downloaded before I became even more cranky and cold than I already was! 

Huge Shoutout to Jayson Carey Photography for helping on this shoot! Go check out Jayson's stuff over at 

Here's a few of the images we ended up getting out there while almost losing our hands and feet to hypothermia, enjoy!



Travis CarrollComment